ETHNOGRAPHIC OBSERVATION | ESCALATOR: 16 MINUTES:: 2011

 

Observation is definitely one of the most important ethnographic research methods. It can produce amazing results for all sorts of Design Research activities, opening the oportunity to study contexts, people's surroundings, and behaviors.

 

On January 11th, 2011, I sat down right next to the main escalator on the main entrance of Library West, at the University of Florida, for 16 minutes. I decided to observe how many people use the escalator during that time, their gender, their walking direction, and the color of their coat.

 

At the end of that time I analyzed the collected information through this observation, which I visualized afterwards.